A dreamer and a pragmatic woman: Cristina Oriani is the owner of a unique project in which the design accessories are undisputed protagonist of Made in Italy hospitality.

Experience Design and Bed&Show are the innovative answer that Cristina offers to the guests that want to stay in the beating heart of the Milan of the design: residential houses in via Tortona where you can get a direct experience with the design accessories that furnish the rooms. Each guest, in fact, has at his disposal some products of different brands selected directly by Cristina.

Hence, the name Experience. But that’s not all: guests can also decide to purchase the design accessories after having tested them in total freedom during their stay. We interviewed Cristina, here’s what she told us.

1. Three words to describe Cristina.

Outgoing, willing, tenacious. I love to surround myself with beautiful things that can give positive sensations in everyday life and share my passion for design with people.

2. What is design for you?

Design for me means to transform a creative idea in a product or an accessory useful for everyday life.

3. Bed &Show is the first italian project. How is it structured?

Two houses showroom in which people would interact directly with design accessories, learning to appreciate their unicity, the quality of materials and where it is possible to promote a culture design-oriented, because it is important to explain the importance of the project and the diligence that there is behind every creation, in order to understand what distinguishes one product form another one. Here, furnishings and accessories are really tested every day and the final user has the possibility to decide the success or not of a product.

4. How do your guests interact with design and the accessories of the Bed&show?

Through the hospitality experience and on the occasion of the events. In each room there is a description of what is presented and before arriving they also have the possibility to customize the living room by choosing some particular experiences proposed by the brands and consequently the design accessories of the company itself.

5. Twe are among the companies participating at Bed&Show experience. Which accessory do you like the most and why?

I love Roll collection so much because of its practical and multifunctional connotation, for its design, for the funny colors, but also the soft washbasin BOUNCE , a safe product in case of accidental impact but with a silky texture to the touch. Something I have never seen before and it really impressed me. .

6. What do you think about the latest EVER Life Design collection inspired by design fitness accessories?

TAPE FIT I think it is a collection up with the times , able to capture immediately the trend of the moment connected to a new dimension of living at home and I have also appreciated very much other aspects, very timely, like for example the sustainability of materials used.

7. Reviews speak for themselves: your project has thrilled your guests. Is there any particular story that you remember?

Sometimes it happened that some guests fell in love with a product and they wanted to take it home immediately, like a time when I took apart a lamp and bathroom cabinet, because the concept also includes this. I love also to see my guests when they are amazed by the soft Bounce washbasin, by the possibility to customize the mattress, to try an audio experience and much more. What gives me satisfaction is to see how the guests really feel at home and sometimes they walk directly with slippers for breakfast.